Drive, Chapter 6: Purpose
The Purpose Motive There has to be a bigger idea than just profit. For many profit is less important that having a reason for doing the things you do. Profit is nice and necessary to stay in business but giving your employees a purpose might be even more important. Employees with purpose, autonomy and mastery will make your business even more profits, more than likely. I have seen this in my own life. I stayed at a job I loved, even though i could have made more money somewhere else, because I had all three of these things. Goals Tom's shoes is a company that donates a pair of shoes for every pair it sales. This is an example of what some businesses are becoming. Places where profit is important but having a goal other than just maximizing revenue. Having a goal that is not just about money, can really help you and your employees find a purpose that will give them more meaning in their job. Words Words matter. If you want to s...